—Stella (The Sunday Telegraph)
September, 2009

Age appears not to wither Joan Collins—who, at a tender 74, has just become the ‘new’ face of a range of cosmetics… we are in a room in a hotel just along from Harvey Nichols in Knightsbridge where the curtain has just risen on her role as ‘the face’ of Age.Less 15, a new anti-ageing serum from Cellex-C. In many ways it’s the perfect hook-up between star and product. Collins has always been oddly ageless—she was already in her fifties when Dynasty turned her into an international star…

Still, while the face cream she’s promoting is called ‘ageless’, there must have been a lot of talk of ageing in the past 24 hours—Collins as just spent a day at the Cellex-C counter, discussing the benefits of the serum…

And while she will run through her ‘secrets’—staying out of the sun, looking ‘animated’—she seemed bored of the liver spots on her hands. ‘Look! The serum has made them lighter.’